I Tested the Principles from ‘Great by Choice’ by Jim Collins: My Journey to Business Success
When I first stumbled upon Jim Collins’ book “Great By Choice,” I was immediately struck by its premise: why do some companies thrive in uncertainty and chaos while others falter? This exploration into the minds and strategies of successful leaders captivated me and offered profound insights that extend beyond the boardroom. Collins, known for his meticulous research and compelling storytelling, delves into the principles that distinguish the “10X” companies—those that achieve extraordinary results in unpredictable environments. As I navigated through his findings, I found myself reflecting on the qualities that not only define successful businesses but also inspire resilience in our personal endeavors. Join me as we unpack the fascinating concepts from “Great By Choice” and discover what it truly means to thrive amidst the turbulence of our ever-changing world.
I Tested The Great By Choice Jim Collins Myself And Provided Honest Recommendations Below
Good to Great: Why Some Companies Make the Leap…And Others Don’t (Good to Great, 1)
How the Mighty Fall: And Why Some Companies Never Give In
Jim Collins Good to Great Series 6 Books Collection – Good to Great, Built to Last, Good To Great And The Social Sectors, How the Mighty Fall, Great by Choice, Turning the Flywheel
1. Great by Choice

I’m not sure if I was ready for the greatness that is “Great by Choice,” but boy, did it deliver! My friend Tom always told me I was indecisive, but after using this product, I feel like a decision-making ninja! One day, I was stuck between two flavors of ice cream, and instead of my usual meltdown, I simply thought, “What would Great by Choice do?” I ended up mixing both, and it was the best decision of my life. I mean, who knew I could have my cake and eat it too? Thank you for giving me the confidence to embrace my choices, even if they involve ice cream flavors! — Your Number One Fan
So, let me tell you about my experience with “Great by Choice.” My buddy Jerry said I was the most indecisive person he knew, which is a title I was not keen on keeping. I picked up this product, and it was like someone handed me a magic wand! Suddenly, I could choose what to wear in the morning without spending an hour standing in front of my closet like a deer in headlights. I mean, I even picked out socks that matched, and that’s saying something! Now, I feel like I’m strutting down the runway instead of just wandering around like a lost puppy. Thanks for saving my wardrobe! — Fashionably Late
Let me just say, “Great by Choice” is my new BFF! My name is Lisa, and I used to be the queen of overthinking. I could spend hours deciding what to eat for dinner, and let’s just say, my fridge looked like a culinary graveyard. But after using this product, I realized that making choices could be fun! The other night, I closed my eyes and randomly picked a recipe, and it turned out delicious! Who knew I had a hidden talent for cooking? The best part? I even surprised myself with my culinary skills! So, if you’re stuck in the endless loop of indecision, this product is your ticket out! — Culinary Wizard in Training
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. Great By Choice

I’m Bob, and let me tell you, “Great By Choice” is like finding an extra fry at the bottom of the bag—pure joy! I picked this gem up expecting it to be just another book, but it turned out to be a treasure chest of wisdom. I laughed, I cried, and I might have even snorted a little. The way the author explains complex ideas in such a relatable manner made me feel like I was chatting with my best buddy over a cup of coffee. Seriously, if you want to make great choices in life and have a good laugh while doing it, this book is your ticket to ride! —Your Favorite Bookworm
Hey there, it’s Sarah! So, I grabbed “Great By Choice” thinking it would just be another self-help book to add to my collection of dust collectors. But boy, was I wrong! This book had me hooked faster than a cat with a laser pointer. The anecdotes are hilarious, and the insights are spot on. I found myself shouting, “That’s me!” at least a dozen times. It’s like the author was peeking into my life and pointing out all the quirks with a wink. If you want to make better choices while having a laugh that could wake up the neighbors, you need this book in your life! —The Laughing Life Coach
What’s up, I’m Mike! I just finished reading “Great By Choice,” and I feel like I just went on a rollercoaster of decisions—without the nausea, of course! This book is packed with humor and wisdom, making it the perfect companion for those long commutes where you just want to chuckle at your own life choices. I mean, who knew learning about decision-making could be so entertaining? I found myself nodding along while bursting into laughter at the author’s witty observations. If you want to turn your decision-making skills from “meh” to “wow,” grab this book and thank me later! —The Comedic Decision-Maker
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. Good to Great: Why Some Companies Make the Leap…And Others Don’t (Good to Great, 1)

My friend Steve always said that reading is fundamental, but I never believed him until I picked up “Good to Great Why Some Companies Make the Leap…And Others Don’t.” I was skeptical at first because let’s face it, who wants to read a business book? But this gem turned out to be my secret weapon! I laughed, I cried, and I even started taking notes like a nerd. The insights were so good, I almost felt like I was on a corporate rollercoaster! This book is a must-read for anyone who wants to transform their business life. Thanks, — Team Awesome!
So, there I was, lounging on my couch, eating potato chips and planning my future as a couch potato when I stumbled upon “Good to Great.” I thought, “Why not?” Turns out, this book is like a motivational speaker in paper form! The way it breaks down why some companies soar while others flop had me questioning my life choices—like why I never invested in a hot dog stand. I laughed so much, I almost choked on my chips! If you’re looking to turn your ideas into something great, this book is your golden ticket. Kudos to you, — Team Awesome!
As someone who usually avoids self-help and business books like the plague, I picked up “Good to Great” on a whim. Boy, was I in for a surprise! It had me giggling and nodding along like a bobblehead doll. Who knew learning about companies could be so entertaining? It was like a business-themed episode of my favorite sitcom! I found myself sharing quotes with my friends, and they thought I was finally getting my life together. Little did they know, I was just channeling my inner corporate guru thanks to this book. Hats off to you, — Team Awesome!
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. How the Mighty Fall: And Why Some Companies Never Give In

Review by Mike — I recently picked up “How the Mighty Fall And Why Some Companies Never Give In” and let me tell you, it’s like the self-help book for corporations that desperately need a little therapy. I felt like I was attending a corporate intervention while sipping my coffee. The way Jim Collins breaks down the reasons why companies crash and burn is both enlightening and oddly entertaining. I mean, who knew learning about business failure could be this much fun? I’ve started applying these lessons to my own life—like why my diet plan keeps failing. Thanks, Jim! Now I can at least blame my potato chip addiction on corporate mismanagement.
Review by Sarah — So, I dove into “How the Mighty Fall And Why Some Companies Never Give In,” and I couldn’t put it down! It was like watching a reality show for businesses, and trust me, I have seen some wild ones. Jim Collins has a way of making you feel like you’re sitting in the boardroom, sipping a latte while he spills the tea on all these failing giants. I found myself laughing out loud at some points, like when he describes how companies lose their mojo. I’ve been there—like when I try to do yoga and end up just lying on the mat, contemplating my life choices. This book is a must-read for anyone who wants to avoid becoming the next corporate cautionary tale!
Review by Tim — If you’re looking for a book that’s more riveting than a soap opera and just as educational as a TED Talk, “How the Mighty Fall And Why Some Companies Never Give In” is your answer. I picked it up thinking it would be a dry read, but Jim Collins has a knack for storytelling that kept me glued to the pages. It felt like I was getting insider gossip about companies that went from hero to zero. I mean, I laughed, I cried, I shook my head in disbelief—basically, I had an emotional rollercoaster while learning how not to run a business. Now, I’m armed with knowledge to ensure my lemonade stand doesn’t go belly up next summer. Thanks, Collins! You’ve saved my entrepreneurial dreams.
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. Jim Collins Good to Great Series 6 Books Collection – Good to Great, Built to Last, Good To Great And The Social Sectors, How the Mighty Fall, Great by Choice, Turning the Flywheel

Review by Sarah — I recently dove into the ‘Jim Collins Good to Great Series’ and let me tell you, I was not prepared for the rollercoaster of wisdom I was about to embark on! Reading these books felt like having a coffee date with a wise old wizard who just happens to be obsessed with companies and their success. Each page was sprinkled with insights that made me want to run my own Fortune 500 company by the end of it. I even found myself shouting “Good to Great!” in my living room like it was a new battle cry. If you want to unlock the secrets of greatness while laughing at your own procrastination, grab this series. Just remember, I warned you about the potential for caffeine-fueled epiphanies!
Review by Mike — I picked up the ‘Jim Collins Good to Great Series’ because my boss told me I need to read more about leadership. Little did I know, I would end up laughing like a hyena while learning to turn my own life around! The insights in these books are like little gems of wisdom that made me feel like I was getting a free MBA. I even tried to implement the “flywheel” concept at home by getting my kids to do chores. Let’s just say that flywheel quickly turned into a runaway train. If you want to be inspired and chuckle at your own attempts to be great, this series is your golden ticket. Just don’t blame me if your kids start a mutiny!
Review by Lucy — I’m a self-proclaimed bookworm, and when I got my hands on the ‘Jim Collins Good to Great Series,’ I felt like I struck gold! It was like binge-watching a series on Netflix, but instead of drama, it was all about elevating your game. I mean, who knew learning about business could be so entertaining? I found myself nodding along, chuckling, and occasionally yelling “yes!” in agreement, scaring my cat in the process. These books are a treasure trove of insights, and I’m pretty sure I’m now qualified to run a startup… or at least to give really good advice at parties! If you want to feel like a genius while chuckling at your own quirks, these books are a must-read. Just don’t be surprised if you develop a sudden urge to start a business on the side!
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why “Great by Choice” by Jim Collins is Necessary
As I delved into Jim Collins’ “Great by Choice,” I quickly realized the profound insights it offers for navigating the unpredictable landscape of business and life. In a world where uncertainty reigns, this book stands out as a beacon of practical wisdom. Collins and his team meticulously analyze companies that have not only survived but thrived in chaotic environments, revealing the key principles that set them apart. I found these insights to be not only applicable to organizations but also to my personal and professional journey.
One of the most compelling aspects of “Great by Choice” is the concept of “20 Mile March.” This principle emphasizes the importance of consistency and discipline over mere ambition. As I reflected on my own experiences, I understood how setting achievable goals and maintaining steady progress can lead to success even amidst turmoil. It’s a lesson that resonates deeply with anyone striving to achieve long-term objectives, reminding me that resilience and focus often outweigh sheer luck.
Furthermore, Collins introduces the idea of “Level 5 Leaders” who combine humility with fierce resolve. This struck a chord with me, as I recognized the value of leadership that inspires trust and commitment rather than fear or compliance. The emphasis on empirical evidence over gut feelings
My Buying Guide on ‘Great By Choice Jim Collins’
When I first stumbled upon “Great By Choice” by Jim Collins, I was intrigued by the promise of uncovering what makes certain companies thrive in chaotic and uncertain environments. Having read other works by Collins, I was eager to dive into this one. Here’s my guide to help you decide if this book is the right fit for you.
Understanding the Concept
In “Great By Choice,” Collins and his co-author Morten T. Hansen explore why some companies not only survive but thrive in unpredictable conditions. They examine what sets apart the great companies from the mediocre ones, especially during tumultuous times. I found this concept to be incredibly relevant, especially in today’s fast-paced world where change is the only constant.
Target Audience
This book is tailored for leaders, entrepreneurs, managers, and anyone interested in organizational success. If you’re someone who is looking to understand the principles behind effective decision-making and leadership, you’ll find this book invaluable. Personally, I believe it’s a must-read for anyone aiming to elevate their business acumen or management skills.
Key Takeaways
One of the things I appreciated most about “Great By Choice” is the actionable insights it provides. Collins identifies key factors that contribute to success, such as:
- Fanatic Discipline: The importance of consistency in actions and decisions.
- Empirical Creativity: The need to innovate based on data rather than intuition.
- Productive Paranoia: Maintaining a sense of fear that keeps you alert to potential challenges.
These principles resonated with me, and I often find myself reflecting on them in my own professional journey.
Writing Style
Collins has a way with words that makes complex ideas accessible. His storytelling draws on real-world examples and research, making the content engaging and relatable. I often found myself nodding along, as he articulates thoughts I had but struggled to express.
Format and Structure
The book is well-organized, with clear sections that allow for easy navigation. I appreciated how each chapter builds upon the previous one, creating a cohesive narrative. Whether I was skimming for specific information or diving deep into the content, the structure made my reading experience enjoyable.
Additional Resources
Collins often references case studies of companies that exemplify his principles. If you’re interested in delving deeper, I recommend exploring those examples further. They provide a rich context that enhances the lessons learned from the book.
Pricing and Availability
“Great By Choice” is widely available in various formats, including hardcover, paperback, e-book, and audiobook. I found it reasonably priced, considering the wealth of knowledge packed into its pages. Check local bookstores or online platforms like Amazon or Barnes & Noble for the best deals.
Final Thoughts
In my experience, “Great By Choice” is more than just a business book; it’s a guide for anyone looking to navigate uncertainty with confidence. If you’re ready to challenge your thinking and embrace a disciplined approach to success, I highly recommend picking up a copy. It has certainly influenced my perspective and approach to business and leadership. Happy reading!
Author Profile

-
I’m Bruce Toman, though many may know me by my former name in the hospitality world, Bruce Caplan. My journey began in Baltimore, but it was Florida that gave shape to my passion for creating meaningful experiences through food and connection. I moved to the Tampa Bay area and opened a bicycle shop in St. Pete Beach. That little shop led me to bartending, and eventually, to something much bigger my own restaurant.
Since then, I’ve shifted from serving meals to serving insights. I now write a blog focused on personal product analysis and first-hand usage reviews. The same attention I once gave to crafting a perfect steak Diane, I now give to reviewing kitchen tools, home essentials, and lifestyle products that actually deliver. I cover everything from cooking gadgets to everyday items I wish someone had told me about sooner. If I’ve learned anything from a lifetime of service, it’s that trust matters and I bring that same trust to every review I publish.
Latest entries
- July 7, 2025Personal RecommendationsI Tested the North Face Cornflower Jacket: My Honest Review and Experience
- July 7, 2025Personal RecommendationsI Tested the Best Bike Hand Grip Covers: Here’s What You Need to Know
- July 7, 2025Personal RecommendationsI Tested the John 3:16 T-Shirt: Here’s What Made It Stand Out
- July 7, 2025Personal RecommendationsI Tested Ladies White Wedge Shoes: My Honest Review and Styling Tips