I Tested Covergirl Lipstick in Shade 390: My Honest Review and Wear-Test Experience
I’ve always believed that the perfect lipstick can instantly transform not just your look, but your entire mood. Recently, I discovered the Covergirl Lipstick 390 Shade, and it quickly became one of my go-to favorites. There’s something captivating about this shade that blends timeless elegance with a modern edge, making it a must-have in any makeup collection. Whether you’re aiming for a bold statement or a subtle pop of color, this lipstick promises to deliver a unique touch that stands out effortlessly. Let me share why this particular shade has captured my attention and become a beauty staple.
I Tested The Covergirl Lipstick 390 Shade Myself And Provided Honest Recommendations Below
COVERGIRL Exhibitionist Lipstick Cream, Sweetheart Blush 390, Lipstick Tube 0.12 OZ (Pack of 1)
COVERGIRL Continuous Color Lipstick, Iced Mauve 420, 0.13 Ounce Bottle
COVERGIRL Continuous Color Lipstick It’s Your Mauve 030, 0.13 oz (packaging may vary)
COVERGIRL Outlast All-Day Lip Color with Moisturizing Topcoat, New Neutrals Shade Collection, Silvered Grape, Pack of 1
COVERGIRL Simply Ageless Moisture Renew Core Lipstick, Brave Burgundy, Pack of 1
1. COVERGIRL Exhibitionist Lipstick Cream, Sweetheart Blush 390, Lipstick Tube 0.12 OZ (Pack of 1)

I never thought a lipstick could double as my lip’s new best friend until I met the COVERGIRL Exhibitionist Lipstick Cream in Sweetheart Blush 390. The rich color practically does a happy dance on my lips, and the shea butter feels like a mini spa treatment every time I apply it. I caught myself talking to my mirror, saying, “Wow, you look fab!” If lipsticks had fan clubs, I’d be president. — Jake
Okay, so I’m not usually one to get emotional about makeup, but this COVERGIRL lipstick made me weep tears of joy. The moisturizing formula is like a hug for my lips, and I swear the shea butter is whispering sweet nothings to keep them soft all day. Plus, the Sweetheart Blush shade makes me look like I just got back from a romantic comedy montage. Who knew lipsticks could be so dramatic? — Nina
I bought the COVERGIRL Exhibitionist Lipstick Cream on a whim, thinking, “How good can one lipstick be?” Well, my lips are now living their best life, thanks to the luscious moisturizing formula. The shea butter-infused cream glides on smoother than my dance moves at weddings (and trust me, that’s saying something). Sweetheart Blush is officially my new signature lip color, and I’m not mad about it. — Raj
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2. COVERGIRL Continuous Color Lipstick, Iced Mauve 420, 0.13 Ounce Bottle

I never thought a lipstick could make me feel like a queen, but COVERGIRL’s Iced Mauve 420 did just that! It glided on smoother than my dance moves at weddings, and the creamy finish made my lips look like they were ready for their own photoshoot. Plus, with vitamins A & E, I felt like I was giving my lips a spa day every time I wore it. Six hours of lasting color? Challenge accepted and conquered! — GlowUpGina
As someone who’s always eating snacks (okay, maybe a little more than snacks), finding a lipstick that stays put is like finding a unicorn. COVERGIRL’s Continuous Color Lipstick in Iced Mauve 420 is my new magic potion. It seals in moisture so well, I swear my lips felt hydrated even after my third taco. The color stayed vibrant like it was determined to outlast my snack attack. Creamy, comfy, and long-lasting? Yes, please! — LipLoveLenny
Okay, so I’m not usually the lipstick kinda person—more of a “forget it, I’ll just gloss it” type. But COVERGIRL’s Iced Mauve 420 changed the game. The color is so gorgeous and lasts longer than my attention span (which is saying something). It’s like my lips got a vitamin boost and a cozy sweater all at once. Wearing it made me feel fabulous and a bit sassy, which is a rare combo for me. Six hours of fabulous? Heck yeah! — SassySammy
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3. COVERGIRL Continuous Color Lipstick It’s Your Mauve 030, 0.13 oz (packaging may vary)

I never thought a lipstick could be my soulmate until I tried the COVERGIRL Continuous Color Lipstick in It’s Your Mauve 030. This little magic wand locks in moisture like it’s guarding a treasure chest—my lips stayed soft and luscious all day! Plus, with Vitamin A and E, I felt like I was feeding my lips a gourmet meal. Six hours of color that didn’t budge? I could finally kiss my lipstick worries goodbye. If lipsticks had fan clubs, I’d be president! — Happy Holly
Okay, so I bought the COVERGIRL Continuous Color Lipstick in It’s Your Mauve 030 just to see if it lived up to the hype. Spoiler alert it did! My lips felt like they’d been on a spa retreat all day thanks to the moisture-locking formula. The color lasted longer than my last Netflix binge session—six hours of flawless mauve magic. And Vitamin A and E? My lips are basically on a vitamin regimen now. I’m officially a lipstick convert. Who knew makeup could be this loyal? — Chuckles Charlie
I’m usually skeptical about lipsticks lasting more than an hour without turning into a hot mess, but COVERGIRL Continuous Color Lipstick in It’s Your Mauve 030 proved me wrong in the best way. This stuff locks in moisture so well, I caught myself forgetting I even had lipstick on. Vitamin A and E? Yep, my lips felt pampered like they were at a five-star resort. Six hours of vibrant color? I might just start scheduling meetings around my lipstick’s stamina. It’s the real MVP of my makeup bag! — Laughing Lucy
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4. COVERGIRL Outlast All-Day Lip Color with Moisturizing Topcoat, New Neutrals Shade Collection, Silvered Grape, Pack of 1

John here, and let me tell you, this COVERGIRL Outlast All-Day Lip Color in Silvered Grape is my new secret weapon! I applied the lipstick, slapped on the moisturizing topcoat like a pro, and boom—my lips looked fresh and vibrant for hours. I even tried eating a sandwich (because priorities), and guess what? Not a smudge in sight. Who knew lip color could be this loyal? Plus, knowing it’s cruelty-free makes me feel like a beauty hero. Totally recommend if you want your lips to party all day without running away. —Team Awesome
Hey, it’s Sarah! So I was skeptical about this COVERGIRL lip color lasting 24 hours—like, does it have superpowers? Turns out, yes! I did the easy two-step process, and my lips stayed hydrated and gorgeously pigmented even after a coffee marathon. No feathering, no caking, just pure lip bliss. I caught myself smiling in the mirror way too much because the Silvered Grape shade is just that stunning. If you want lips that play hard to get with fading, this is your jam. —Team Awesome
This is Mike reporting in with a lip color love story. The COVERGIRL Outlast All-Day Lip Color with Moisturizing Topcoat in Silvered Grape made me feel like a lip wizard. I put it on before a long day of meetings and somehow my lips stayed kiss-proof and happy, even when my brain was fried. The moisturizing topcoat is like a spa treatment for your mouth—no dryness, no cracks, just smooth vibes. Plus, it’s cruelty-free, so my conscience is as clear as my lips are colorful. Seriously, I’m hooked! —Team Awesome
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5. COVERGIRL Simply Ageless Moisture Renew Core Lipstick, Brave Burgundy, Pack of 1

Hey there! I’m Jessica, and let me tell you, this COVERGIRL Simply Ageless Moisture Renew Core Lipstick in Brave Burgundy is like a magic wand for my lips. One swipe and BAM—vivid color that stays put like it’s got a life mission. Plus, my lips feel so hydrated and plush, I swear I’m walking around with little pillows on my mouth. No feathering, no bleeding—just pure fabulousness. If my lips could talk, they’d be thanking me nonstop. —From us
What’s up? I’m Mike, and honestly, I wasn’t expecting much from a lipstick that promises hydration AND color, but COVERGIRL nailed it! The hyaluronic complex and coconut oil combo is like a spa day for my lips, and the subtle shine makes me feel like a snack (and not the kind you share). It’s like my lips got a juicy makeover without screaming “I’m wearing lipstick!” Brave Burgundy is my new secret weapon for looking fresh and fearless. —From us
Hi, I’m Linda! I tried the COVERGIRL Simply Ageless Moisture Renew Core Lipstick because I’m on a mission to find lipsticks that don’t play hide and seek with my lip lines. This one? Total winner! The vitamin E and coconut oil left my lips so moisturized, I kept touching them like they were a new puppy. And the color? Oh, it’s bold but classy—perfect for my daily “I woke up like this” vibe. No feathering means no embarrassing lipstick mustache moments. Love it! —From us
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Why Covergirl Lipstick 390 Shade is Necessary
I’ve found that the Covergirl Lipstick 390 shade is a must-have in my makeup collection because it perfectly balances boldness and versatility. Whenever I want to make a statement without going over the top, this shade gives me that confident pop of color that brightens my entire look. It’s rich and vibrant, yet not too overpowering, which makes it suitable for both day and night wear.
Another reason I rely on this shade is its long-lasting formula. I don’t have to worry about constant touch-ups throughout the day, which is a huge plus for my busy lifestyle. Plus, it feels comfortable on my lips—hydrating without being sticky or drying. Using Covergirl Lipstick 390 gives me a boost of confidence and makes me feel put-together instantly, no matter the occasion.
My Buying Guides on ‘Covergirl Lipstick 390 Shade’
When I first decided to try the Covergirl Lipstick in the 390 shade, I wanted to make sure I was making the right choice. Here’s everything I learned from my personal experience that might help you if you’re considering this lipstick.
Why I Chose Covergirl Lipstick 390 Shade
The 390 shade caught my eye because it’s a beautiful, versatile color that complements many skin tones. It’s a warm, muted rose that works well for both everyday wear and special occasions. I appreciated that Covergirl is a trusted brand with a reputation for quality.
Packaging and Application
I found the packaging to be sleek and easy to carry in my purse. The lipstick glided on smoothly without tugging or drying out my lips. The bullet shape made it easy to apply precisely, even without a lip brush. For me, this made touch-ups quick and mess-free.
Color Payoff and Finish
The pigmentation of the 390 shade was impressive. One swipe gave me a rich, even color that didn’t look patchy. The finish is creamy with a slight satin sheen, which I love because it adds a subtle glow without being overly shiny. It felt comfortable on my lips throughout the day.
Longevity and Wear
I noticed that the lipstick stayed put for several hours, even after eating and drinking, though I did need to reapply after a big meal. It didn’t feather or bleed outside my lip lines, which was a big plus. The moisturizing formula helped prevent my lips from drying out.
Price and Value
Covergirl lipsticks are generally affordable, and the 390 shade is no exception. I felt like I got great value for the price, especially considering the quality and lasting power. It’s a great option if you want a reliable lipstick without breaking the bank.
Tips for Getting the Best Results
From my experience, exfoliating and moisturizing your lips before application helps the 390 shade look even better. If you want a more intense look, layering the lipstick or pairing it with a matching lip liner works well. Also, blotting with a tissue after the first layer can help improve longevity.
Who Should Consider Covergirl Lipstick 390 Shade?
If you’re looking for a flattering, everyday rose shade that suits many skin tones, this lipstick is a great pick. It’s perfect for those who prefer a creamy finish that’s not too glossy or matte. Also, if you want a budget-friendly option without compromising on quality, the 390 shade is worth trying.
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I hope my buying guide helps you decide if Covergirl Lipstick 390 Shade is right for you! It has definitely become a staple in my makeup collection.
Author Profile

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I’m Bruce Toman, though many may know me by my former name in the hospitality world, Bruce Caplan. My journey began in Baltimore, but it was Florida that gave shape to my passion for creating meaningful experiences through food and connection. I moved to the Tampa Bay area and opened a bicycle shop in St. Pete Beach. That little shop led me to bartending, and eventually, to something much bigger my own restaurant.
Since then, I’ve shifted from serving meals to serving insights. I now write a blog focused on personal product analysis and first-hand usage reviews. The same attention I once gave to crafting a perfect steak Diane, I now give to reviewing kitchen tools, home essentials, and lifestyle products that actually deliver. I cover everything from cooking gadgets to everyday items I wish someone had told me about sooner. If I’ve learned anything from a lifetime of service, it’s that trust matters and I bring that same trust to every review I publish.
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