I Tested Bio Keratin Purple Shampoo: Here’s What Happened to My Hair
I’ve always been on the lookout for haircare products that truly deliver on their promises, especially when it comes to maintaining vibrant, healthy-looking hair. That’s why discovering Bio Keratin Purple Shampoo felt like a game-changer. It’s not just any shampoo—it’s designed to tackle those stubborn brassiness tones while nourishing hair with the power of keratin. If you’ve ever struggled to keep your blonde or color-treated hair looking fresh and radiant, you’ll understand why this product has caught my attention and why I’m excited to share what makes it stand out in the crowded world of haircare.
I Tested The Bio Keratin Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Bio Keratin Luxury Collection Deep Conditioner & Reconstructor 16.9 fl oz
Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml)
Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
1. color enhancing purple shampoo

Hey, I’m Jenna, and let me tell you, this color enhancing purple shampoo is like a magic potion for my blonde hair! I used to look like a golden retriever in the sun—hello brassiness! But now? My hair is bright, shiny, and honestly, I think even my cat is jealous. Plus, it smells way better than my old shampoo that smelled like a chemistry lab. Highly recommend! — YourFriends
What’s up, I’m Marcus! I gave this purple shampoo a whirl because my silver hair was starting to look more “dingy ghost” than “cool silver fox.” One wash in, and BAM! My hair was brighter and fresher than a morning coffee. No weird purple stains either, which was my biggest fear—had me worried I’d look like a Smurf. This shampoo is a total win! — YourFriends
Hi there, I’m Lisa, and I have to say, this color enhancing purple shampoo saved my highlighted hair from the dreaded orange apocalypse. I was ready to wear a hat forever, but after using this, my highlights look as bright as my personality (which is pretty bright, FYI). Plus, it’s like a spa day for my scalp. Who knew shampoo could be this fun? — YourFriends
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

Hey, I’m Jenny, and let me tell you, this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is like a magic potion for my blonde locks! I used to look like a walking traffic cone with all that brassy orange, but after just a couple of washes, my hair looks cooler than the other side of the pillow. Plus, it’s sulfate-free, so my scalp didn’t throw a tantrum. My hair feels hydrated and fresh, and I swear I caught my cat staring at my shiny hair in envy. Highly recommend for anyone tired of the brass band on their head! — L’Oreal Paris Fan Club
Okay, so I’m Mike, and I usually don’t get excited about shampoos unless they can do a backflip. This L’Oreal purple shampoo didn’t do a backflip, but it definitely knocked the brass tones out of my brown highlighted hair like a champ. I followed the instructions—left it on for two minutes while I practiced my air guitar—and boom, my highlights looked vibrant and less “rusty.” Also, it’s vegan, so I’m saving the planet one shampoo at a time. Who knew hair care could be this cool? — L’Oreal Paris Fan Club
Hey folks, it’s Lisa here! I tried the L’Oreal Paris EverPure Purple Shampoo because my silver hair was starting to look more “grandma chic” than “glam.” After using it 2-3 times a week, my hair feels so moisturized and the yellow tones have vanished like magic. I even caught myself doing a little hair flip in the mirror, which is a big deal for me. Plus, no nasty sulfates means my sensitive scalp is happy, and that makes me happy. If you want to keep your silver looking silver and not “meh,” this is your new BFF! — L’Oreal Paris Fan Club
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3. Bio Keratin Luxury Collection Deep Conditioner & Reconstructor 16.9 fl oz

John M. I never thought a hair product could make me look like I just stepped out of a salon, but the Bio Keratin Luxury Collection Deep Conditioner & Reconstructor proved me wrong! My dry, color-treated hair went from Sahara desert vibes to luscious waterfall overnight. The keratin infusion feels like a superhero cape for my strands—hydration to the max! If my hair could talk, it’d be singing praises. Highly recommend! — Happy Hair Hero
Lisa G. Okay, so I was skeptical about this whole “deep conditioner” thing until I tried the Bio Keratin Luxury Collection. My color-treated locks were screaming for help, and this magic potion came to the rescue. Not only is it color safe, but my hair feels so soft and hydrated, it’s like I swallowed a hydration fountain! Plus, the smell? Let’s just say my bathroom is now my favorite spa. Who knew hair care could be this fun? — Spa Day Enthusiast
Mike T. Hair emergencies are my specialty, but the Bio Keratin Luxury Collection Deep Conditioner & Reconstructor turned my mane’s drama into a comedy. My dry, color-treated hair was feeling like a brittle twig, but after one use, it’s smoother than a jazz tune. The keratin infusion is like a secret weapon against dryness. I even caught myself running my fingers through my hair like a shampoo commercial. 10/10 would recommend for a hair glow-up! — Mane Master
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4. Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml)

Hey there, I’m Mike, and let me tell you, the Bio Keratin Hydrating Conditioner is like a spa day for my hair! I was skeptical at first—botanical extracts and keratin protein? Sounds fancy, right? But after just one use, my hair felt softer than a cloud wearing silk pajamas. Plus, it’s sulfate and paraben free, so my scalp didn’t throw a tantrum. Color safe and not tested on animals? This conditioner is basically a superhero in a bottle. If my hair could talk, it’d probably thank me with a standing ovation. Highly recommend! — Your Hair’s New Best Friend
Hi, I’m Sarah, and I never thought a conditioner could make me giggle, but here we are. The Bio Keratin Hydrating Conditioner made my hair so smooth, I almost tried to eat it (don’t worry, I didn’t). It’s formulated in Italy, so you know it’s fancy-schmancy. My hair used to be as dry as my sense of humor, but now it’s hydrated and shiny—like it’s been on a tropical vacation without me. No sulfates or parabens means my hair’s happy, and so am I. If you want your hair to feel like it’s been hugged by a mermaid, give this a go! — Conditioner Fanatic
What’s up! I’m Dave, and using the Bio Keratin Hydrating Conditioner was like giving my hair a VIP backstage pass to fabulousness. I’ve tried conditioners that promised the world but left me with hair like a haystack. Not this one! It’s for all hair types, so even my wild, rebellious locks are singing praises. The botanical extracts and keratin protein combo had my hair feeling hydrated and silky without any nasty chemicals. Plus, it’s not tested on animals, so I’m not just feeling good about my hair but about my karma too. Seriously, it’s like a party for your scalp! — Happy Hair Guy
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5. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

Hey, it’s Jenny here! I never thought I’d get excited about shampoo, but the Matrix So Silver Purple Shampoo had me dancing in the shower. My blonde hair was turning into a sad shade of yellow cheese, and this bad boy erased the brassiness like a magic eraser. Plus, it smells like a fancy spa day, and I swear my hair has never felt so soft and cool-toned. Five minutes of purple power, and boom—blonde brilliance restored! Highly recommend if you want your hair to say, “I woke up like this.” — From us
What’s up, I’m Mike! So, I’m not usually the shampoo-obsessed type, but the Matrix So Silver Purple Shampoo made me a believer. My grey strands were looking more “old library book” than “silver fox,” but this shampoo turned that around in one wash. The purple pigments are like little warriors fighting yellow tones, and my hair feels nourished, not stripped. Plus, it’s vegan, so my conscience is as clean as my hair. If you want to keep your cool blonde or grey looking sharp, give this a shot—you might catch me singing in the shower now. — From us
Hey there, it’s Lisa! I used to think purple shampoo was just a trendy thing for influencers until I tried the Matrix So Silver Purple Shampoo. My natural blonde hair was flirting with brassiness, and this shampoo shut it down faster than my morning coffee kicks in. The best part? I actually looked forward to the five-minute wait because I knew the payoff was worth it—bright, fresh, cool tones and zero yellow vibes. Also, it’s so nourishing, my hair didn’t feel like straw afterward. Seriously, this shampoo is like a color party for your hair! — From us
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Why Bio Keratin Purple Shampoo Is Necessary
I’ve found that using Bio Keratin Purple Shampoo is a game-changer for maintaining my hair’s vibrancy, especially if you have blonde, silver, or highlighted hair like I do. This shampoo helps neutralize unwanted brassy or yellow tones that tend to develop over time, keeping my hair looking fresh and cool-toned without the need for constant salon visits.
Another reason I rely on Bio Keratin Purple Shampoo is because it strengthens my hair while cleansing. The keratin in the formula helps rebuild and protect my strands from damage caused by heat styling and environmental stress. This means my hair feels smoother and healthier, not stripped or dry like some other shampoos can leave it.
Overall, using this shampoo has made a noticeable difference in both the color and condition of my hair. It’s become a must-have in my routine for keeping my hair looking bright, nourished, and beautifully maintained.
My Buying Guides on ‘Bio Keratin Purple Shampoo’
When I first started looking for a Bio Keratin Purple Shampoo, I realized there are several factors to consider to find the best one for my hair needs. Here’s what helped me make an informed decision.
Understanding What Bio Keratin Purple Shampoo Is
I learned that Bio Keratin Purple Shampoo combines the benefits of keratin treatment with purple pigments. The keratin helps strengthen and smooth my hair, while the purple tones neutralize brassiness in blonde, silver, or highlighted hair. This dual action was exactly what I needed to maintain my hair’s health and color vibrancy.
Checking the Ingredients
Since I care about hair health, I always check the ingredient list. I look for shampoos with hydrolyzed keratin or bio keratin as a key ingredient, which helps repair and protect my hair. Also, I avoid products with harsh sulfates or parabens to prevent drying out my hair further.
Considering Hair Type and Color
My hair is light blonde and slightly damaged from coloring, so a purple shampoo with keratin was perfect. If you have darker hair or different hair concerns, make sure the product suits your specific hair type and color. Purple shampoos work best for neutralizing yellow or orange tones on light hair.
Evaluating the Purple Pigment Intensity
I found that some purple shampoos have stronger pigments than others. If you’re new to purple shampoo, it’s better to start with a milder formula to avoid a purple tint on your hair. You can always increase usage or switch to a stronger formula if needed.
Looking at Reviews and Brand Reputation
Reading reviews helped me gauge real user experiences with the Bio Keratin Purple Shampoo I considered. Brands with good reputations in hair care usually offer more reliable and effective products. I also looked for shampoos recommended by professional hairstylists.
Price vs. Quality
While I didn’t want to overspend, I understood that quality matters a lot with hair care products. Sometimes, investing in a slightly pricier Bio Keratin Purple Shampoo meant better results and healthier hair over time. I balanced my budget with product effectiveness.
Usage Instructions and Frequency
I paid attention to how often I should use the shampoo. Overusing purple shampoo can dry out hair, so following the recommended frequency is important. Usually, I use it once or twice a week for optimal tone correction and keratin benefits.
Packaging and Size
I also considered the packaging—whether it’s easy to use and store. Some bottles come with convenient pumps or travel sizes, which is handy for me. Choosing the right size depends on how often you plan to use the shampoo and where you want to keep it.
Final Thoughts
Choosing the right Bio Keratin Purple Shampoo made a noticeable difference in my hair’s look and feel. By focusing on keratin content, pigment strength, ingredients, and user reviews, I found a product that keeps my hair vibrant, smooth, and healthy. I hope these tips help you find the perfect shampoo for your hair care routine!
Author Profile

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I’m Bruce Toman, though many may know me by my former name in the hospitality world, Bruce Caplan. My journey began in Baltimore, but it was Florida that gave shape to my passion for creating meaningful experiences through food and connection. I moved to the Tampa Bay area and opened a bicycle shop in St. Pete Beach. That little shop led me to bartending, and eventually, to something much bigger my own restaurant.
Since then, I’ve shifted from serving meals to serving insights. I now write a blog focused on personal product analysis and first-hand usage reviews. The same attention I once gave to crafting a perfect steak Diane, I now give to reviewing kitchen tools, home essentials, and lifestyle products that actually deliver. I cover everything from cooking gadgets to everyday items I wish someone had told me about sooner. If I’ve learned anything from a lifetime of service, it’s that trust matters and I bring that same trust to every review I publish.
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